Interesting article in Ad Age this week about Bank of America spending less money on traditional media outlets and spending more on creating its own content.  This is a trend we believe is inevitable as organizations realize they (1) have a greater opportunity to control their own messaging; (2) have a need to keep adding new content to their Web sites and (3) take advantage of the fact that most people find what they are seeking on the Web through search rather than turning to traditional media outlets. In the past couple of months at New Reality Media we have done a wide variety of custom content projects for clients in technology — such as  Dell, Hewlett-Packard, D-Link and BlueArc — to clients in healthcare and retail. In each case, we’ve been able to bring our expertise in subject matter and content creation to provide significant value to the marketing efforts of our clients.