Why Custom Content Makes Sense In IT
Creating successful custom content is an art: It should be credible and expert-based, yet at the same time it must subtly and deftly deliver a marketing message.
Articles by Al
What’s in a Name?
We are often asked how we came up with our name. Well, all we keep hearing in the traditional media is about the new reality in media. So . . .
A Success Story in SEO — Our Own
Jazz Collector, our affiliate site, is able to use SEO to move to the number one ranking on a targeted phrase for Google searches.
Developing Content As A Core Strategy
Interesting article in Ad Age this week about Bank of America spending less money on traditional media outlets and spending more on creating its own content. This is a trend we believe is inevitable as…
New PCA White Paper on State of the Industry
We recently completed a White Paper and Web Seminar for the Portland Cement Association focused on the state of the industry heading into 2010. It’s quite interesting and relevant, since PCA is right in the…
Jazz Collector Uncovers Massive Fraud
Want to see a great example of community journalism? Our affiliate site Jazz Collector has uncovered a massive fraud in the jazz collectibles market.
White Papers: SQL Server Upgrade Series
We recently completed a four-part series of White Papers for Tech Target and Dell focused on why small and mid-sized businesses should upgrade to SQL Server 2008. The White Papers are available for download here:…
PCA White Paper: Billions At Stake in Paving Market
The $787-billion economic stimulus package, otherwise known as the 2009 American Recovery and Reinvestment Act, will eventually have a significant impact on the construction industry, although the ramifications will take a little time to be…
PCA Podcast: Impact of the Stimulus Plan
We recently completed a podcast for the Portland Cement Association, featuring an interview with their Chief Economist Ed Sullivan. The podcast is featured on PCA’s home page, which can be accessed by clicking here.
Case Study: Virtualization
We recently completed a five-part Channel Success Stories series of Case Studies and Podcasts for Tech Target, focused on the Dell PartnerDirect Program. These were co-sponsored by Intel and Dell. This Case Study is focused…