Articles by Al

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Why Custom Content Makes Sense In IT

Creating successful custom content is an art: It should be credible and expert-based, yet at the same time it must subtly and deftly deliver a marketing message.


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What’s in a Name?

We are often asked how we came up with our name. Well, all we keep hearing in the traditional media is about the new reality in media. So . . .




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New PCA White Paper on State of the Industry

We recently completed a White Paper and Web Seminar for the Portland Cement Association focused on the state of the industry heading into 2010. It’s quite interesting and relevant, since PCA is right in the…


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Jazz Collector Uncovers Massive Fraud

Want to see a great example of community journalism? Our affiliate site Jazz Collector has uncovered a massive fraud in the jazz collectibles market.


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White Papers: SQL Server Upgrade Series

We recently completed a four-part series of White Papers for Tech Target and Dell focused on why small and mid-sized businesses should upgrade to SQL Server 2008. The White Papers are available for download here:…



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PCA Podcast: Impact of the Stimulus Plan

We recently completed a podcast for the Portland Cement Association, featuring an interview with their Chief Economist Ed Sullivan. The podcast is featured on PCA’s home page, which can be accessed by clicking here.¬†


Case Study: Virtualization

We recently completed a five-part Channel Success Stories series of Case Studies and Podcasts for Tech Target, focused on the Dell PartnerDirect Program. These were co-sponsored by Intel and Dell. This Case Study is focused…